How the West was won: BOSS, TotalEnergies Marketing Canada sign five-year distribution agreement
From left, Olivier Gauthier, President of TotalEnergies Marketing Canada; Jarrett Flegel, President and COO of BOSS Lubricants; Steve Jakubec, VP Finance with BOSS Lubricants; and Kilian Thibaudier, Sales Director, TotalEnergies Marketing Canada.
BOSS Lubricants to distribute new partner’s European-automaker-approved oils, lubricants and greases in B.C., Alberta, Saskatchewan, Manitoba and Yukon
CALGARY, Canada (Feb. 28, 2024)—BOSS Lubricants and TotalEnergies have set their compasses due west in a significant five-year partnership.
Today, BOSS and TotalEnergies Marketing Canada Inc. announced the signing of a five-year commercial partnership that will see BOSS responsible for the distribution of TotalEnergies’ full range of lubricant products—which, significantly, includes TotalEnergies’ European-automaker-approved oils—in Canada’s four Western provinces, as well as the Yukon territory.
“BOSS is proud to partner with Total Energies, a strong European branded name in the lubricant industry. BOSS’ strategic plan to expand our Western Canadian market share aligns well with this partnership,” says Jarrett Flegel, President and COO of BOSS Lubricants.
Adds Olivier Gauthier, President of TotalEnergies Marketing Canada Inc.: “Our distribution agreement with BOSS Lubricants reflects a new strategic step in our development to address the Western Canadian market on a new scale. Our partner’s massive presence and remarkable logistical capabilities enable us to fully deploy our commercial policy in this vast territory.”
Adds Gauthier: “The combination of our strengths will provide a very high level of service and availability to deliver to our brand's customers the quality products for which we are renowned in Canada and throughout the world, particularly our oils approved by the major European automakers, our range of organic products and our greases.”
Since 1992, BOSS Lubricants has been the fastest growing lubricant manufacturer and wholesaler in Canada. BOSS currently owns and operates 12 branch/warehouse/storage/distribution locations across Canada from Vancouver to Moncton, with a logistical reach that spans from Victoria to Charlottetown and north to Whitehorse.
TotalEnergies, which will celebrate its centenary in 2024, has been established in Canada for 16 years.
“For years to come, BOSS Lubricants' manufacturing experience and versatile capabilities will also enable us to consider numerous combinations to create new synergies across the country,” remarks Olivier.